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Mar 5, 2026 / 1 MIN READ

Hot take — buy the seat you can't afford

JAMES HYPE
James Hype — Hot take — buy the seat you can't afford
There's a lot to be said for doing shit when you don't feel ready. Just fucking go for it and figure it out.

Hot take — put yourself out of your comfort zone, deliberately.

Good example. When I first started flying business class, it was a big stretch for me financially. But the productivity I got sat at the front of the plane for 10 hours was insane. I used to get off those flights and I'd made 10 tracks. Because I was sat there thinking, I need to get some fucking value from this flight, I've just spent way more money than I usually would.

Another example — when I first moved to London, I couldn't really afford to. But I knew I needed to push myself and put myself somewhere I felt like I needed to win. That's when I started making music that was actually successful.

There's a lot to be said for doing shit when you don't feel like you're quite ready. Just fucking go for it and figure it out.

What this actually means

discomfort is what forces the work. when you can't afford to waste the moment, you stop wasting it.

What to do today