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Oct 9, 2025 / 1 MIN READ

Be annoying

JAMES HYPE
James Hype — Be annoying
You need to be annoying to be successful.

You need to be annoying to be successful. Here's what I mean.

In 2020, I made a demo track and I thought it was sick. So I sent it to Vintage Culture to see if he wanted to collab. He said yes. I was so gassed.

Over the next six months, I kept messaging him. He didn't reply. I messaged him two more times. Nothing. I just thought maybe he doesn't want to do the track anymore — I should probably give up.

But I messaged him one more time, almost a year after we first spoke. And this time, he actually replied. Sent me a version of the track he'd worked on.

That collab, Give Me A Feeling, now has 121 million streams on Spotify.

So be annoying.

What this actually means

the line between "annoying" and "persistent" only exists in your head. they're the same behaviour.

What to do today